STORES
spring labels
Roni Rabl, a diffusion collection by bridge sweater designer Roni Rabl, was first introduced to Fall 1999 and been a great success since.
The mission of the collection was to produce fashionable and luxurious products at easily affordable prices.
Design and color make the unique collection both modern and sophisticated; and allows a woman to feel comfortable in her own skin.
Roni began designing in her native Israel 20 years ago, using luxury yarns from Italy and France. Her flair for novelty and innovation immediately distinguished her from the rest of the market and soon Roni was selling to the biggest wholesalers in Germany and England. The variety offered in her collection and the depth of the design, gave her the ability to connect with women, regardless of their lifestyle—urban, conservative, or sophisticated and translated into early success as a designer.
Seeing a lack of lightweight novelty knits, Roni developed an essential crêpe yarn; a yarn that has the durability to be used for a wardrobe investment and the versatility to be worn year round. The soft crêpe yarn has become Roni’s signature, every season it is the core of her essential collection and an important part of the novelty line. It is machine washable/dryable, resists wrinkling or sagging and has the flexibility to tie together her knit collection. In 1992 her daughter, Yael, came to study fashion at New Yorks F.I.T., eventually opening the Roni Rabl Showroom on 7th Ave and expanding the US business.
Over the last decade Roni became increasingly aware of the shift in the fashion industry; as the market was narrowing its appeal to target a particular age and size, a void was created for sophisticated women who were told they just didn’t fit in. Roni happened to disagree. As a size 16 she felt compelled to create a collection that not only fit but complimented a real body. Focusing on designs that were both feminine and comfortable, Roni began producing a complete line of beautiful, comfortable, and practical styles for every size and found a niche in upscale boutiques across the US and department stores including Neiman Marcus, Nordstrom, and Saks Fifth Avenue.
In Spring 2005 Roni Rabl expanded yet again and opened a flagship boutique in NYC for all women. Instead of the traditional EXCLUSIVE approach to fashion, her approach has always been INCLUSIVE; sizes small through 3X hang together on the same racks, styles are modern not young, and every season she incorporates her signature crêpe to make building a sophisticated wardrobe easy and affordable.
Spurred by the success of her retail location, in August of 2007 Roni Rabl launched the “Branded Store,” a partnership between boutiques that have carried her collection for years and the Roni Rabl Brand. The Branded Store concept was created to help sustain vital small businesses that great urban communities thrive on, while offering women more choices and access to signature style. The innovative partnership succeeded by expanding the Roni Rabl lifestyle without disrupting the unique regional landscape the Branded Stores are connected to.
Today the Roni Rabl brand has grown to include more than 500 specialty boutiques across the United States, department stores, national catalogs, Branded retail locations and two Flagship boutiques on the East Coast.
In January of 2008 the Roni Rabl brand went through its most recent evolution. Roni Rabl Inc. and Lauren Vidal Paris began a partnership to make the international Lauren Vidal brand accessible to customers in the USA. By partnering as an importer Roni Rabl has been able to diversify its own offering as well as expand and deepen existing relationships with retailers across the US. In one of the most difficult economic climates worldwide, the Roni Rabl/Lauren Vidal partnership has gained huge momentum by far exceeding retailing expectations every single season. Encouraged by that success, Roni Rabl Inc. has been developing similar relationships with other European designers including Alain Weiz and Heteroclite. By evolving in this way, the Roni Rabl brand still offers original designs, but has added the import of other European collections to her package to best serve women—of all ages, all sizes, and all points-of-view.
By being a constant innovator and trail blazer Roni Rabl commits to being, “Always You, Always In Style.”
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RONI RABL CORPORATE OFFICE
148 W. 37TH STRET, 3RD FL
NEW YORK, NY 10018
PH. (212) 563-4440
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RONI RABL INC. | ©2010 Roni Rabl, All Rights Reserved. | 148 West 37th Street, New York, N.Y. 10018, U.S.A. | Tel: 212.563.4440
