Roni Rabl Inc is the story of a mother and a daughter, providing unique novelty clothes to stores across the US, serving well over 500 stores nation-wide. Roni Rabl is about looking fabulous with no age or weight restriction. It is all about making a woman feel good about herself. Fabrics play an important part in making it happen. Supple and full of luster or three dimensional looks go hand in hand with innovative and forward design.
Yael Edelist, President:
“My mother, Roni, started the company back in 1982 in Israel.
She had her own line that she exported by herself to Europe.
She used to travel with her samples in a car, by herself, for miles at a time to show her collection to European wholesalers. she took me with her on a few trips.
This is how she started and how our journey together started .
She used to tell me to just watch her and learn. I did !:)
She taught me everything I know. Especially how to survive in hard times and how to listen to my own voice when I make decisions.
I moved to NY when I was 24, in 1992, and started our business here.
We always worked with 40+ ladies.
They are much more interesting and loyal. (At least what I felt when I turned 40).
It is fun to dress a woman that knows herself. Fun to take risks and not to worry so much about what others think.
We are representing 7 designers from all over the world:
Israel, France, Greece, Lithuania, Japan, Italy and Germany.
All different flavors catering the same woman.”
Today, Roni Rabl continues her search for well-constructed, beautiful and novel collections from around the world, while also extending her business into consulting small and large brands, on how to enter the American market.