Thought of the Week - How do you price goods?

Talking to many of you this past season I realized that there are different ways you are all pricing your goods. Here is what I learned from working with all of you in the past few years: * Keystone is dead. Nothing should be marked up times 2. * 2.2 is the absolute minimum markup any retailer should use. * Find those accessories that are inexpensive but look great and mark them up high. * Pricing should be "custom" these days, not a standard formula of "one size fits all". Each style should be looked at personally and evaluated. Some can be priced at 2.2 plus $5.00. Some can be priced at 2.5. It makes a big difference in our bottom lines. Make money where you can. How do you price your goods? Happy Tuesday! - Yael