Alin our marketing chief is in a Glossy conference today. Glossy is a forum of beauty and fashion professionals exploring the evolution and trends of the beauty industry.
Here is one interesting topic she wants to share that came up:
One of the findings is that smaller influencers have the best results in marketing. Who are you reaching out to to help promote your clothes or store? Do you have a local persona / shopper / influencer that has a lot of following in the community? Might be even just a few hundred followers on her Instagram, but high quality of potential buyers that follow her from around the neighborhood that can come and shop, inspired by her look.
Think about your shoppers. About your friends that have followers, your neighborhood restaurant owner, dress her and ask her to post.