One of the most important elements of being successful online, is making sure you are visible in Google search results page. Search results page is divided into 'paid advertising' commonly referred to as SEM (search engine marketing) and SEO (search engine optimization). Search optimization might be the most complex of all Internet marketing arts, as google is constantly changing his search algorithm, making sure we're all on our toes all the time :) There's no simple way to teach SEO as it is a massive topic, but the gist of it is: the more pages, images, and content you have on the internet with your name on it, the higher are the chances you show at the top. If you...
Over 50 stores made it to the event, demonstrating the strength of OUR community. Apart from a great and fun catwalk, we also had a chance to meet Zeekit, a new technology which allows your customers to see how collections look on them. It's important for me to stress that I don't get any commission or benefits from Zeekit - my goal here is to help us, retailers, grow and strive and to present all that is out there for us to use. The discussion that followed the Zeekit presentation was very emotional and strong. It echoed the question - are we competing against each other and against our own existing online stores by using such technology? Zeekit The goal...
The 90's fashion, with synthetic fabrics; pleather; machine sewn sequins & machine made lace; animal prints & harsh color combinations, looked trashy then & it does now! This trash was given some interesting interpretations by current designers. As a matter of fact, it can actually look right. Chic post 90's. One of the elements that is used to achieve the feel & look of the 90's, is the use of "cheap" materials like Polyester & Lycra, to achieve sharp' skinny silhouettes & generally challenging fashion's traditional status symbols. There is a distinct connection to this trashy look; a shared sense of color & shape - a flavor of the Old Bad Taste. The designers I prefer are those who try...
When Nora Efron passed away from Leukemia in 2012, she was the wet dream of thousands of Nebraska girls who live there but dream of NY. She was not only original, sharp & witty, but she also left us a legacy: the Turtleneck! I certainly love this look and admire everybody who wears it, yet - neither my daughters, their friends, my nieces & their friends, my contemporaries and last but not least, myself are wearing it. It is too risky to put it on and go out of the house not knowing when I will start feeling choked, or God forbid a small heat wave, or the room will be overheated..... Zillion reasons I will not dare wear one....
My friend never went to her prom. Now & then she is flooded with a deep feeling of loss. She checks her keys, her purse, counts her kids & generally feels she is losing her mind. Then it dawns on her. Nothing is missing except for the side effects of her missing the prom! This gave me the idea to disintegrate all Hollywood cliches and propose a substitute for any age and ALL events. Ji-U Spring 2017 First step: drop cliche no.1: who needs a long dress with a certain possibility to trip on it? Any fine dress with a Gold or Fishnet jacket thrown over your shoulders will do the trick. For a stronger effect you may even dress...
