“Store Spotlight” is a mini project we work on here in Roni Rabl where we showcase our stores and their owners, with the goal in mind to learn and share about how to make a fashion store successful.

And today we’re featuring Frances Francis!

Q. What’s your favorite ice cream flavor?

A. Haagen dazs Rum Raisin

Q. What’s your birth date?

A. July 27

Q. What made you become a store owner?

A. I was in wholesale with my own line of clothes Frances Francis , had extra inventory and started selling from my garden shed on Cape cod on weekends in the summer. Four years later I opened my first store in Wellflleet MA  and now have 2 stores on The cape, supplying the 2 stores with my own designs as well with Roni Rabl’s  and others .

Q.  What is the most important tip you can give someone who is about to open a store?

A. What is your strength? Do you have a good mind for business or are you creative and have a good sense of design, color, trends. Either one can produce a good store . But it takes hard work and time . KNOW your market