Talking to many of you this past season I realized that there are different ways you are all pricing your goods.
Here is what I learned from working with all of you in the past few years:

* Keystone is dead. Nothing should be marked up times 2.
* 2.2 is the absolute minimum markup any retailer should use.
* Find those accessories that are inexpensive but look great and mark them up high.
* Pricing should be “custom” these days, not a standard formula of “one size fits all”.  Each style should be looked at personally and evaluated. Some can be priced at 2.2 plus $5.00. Some can be priced at 2.5.

It makes a big difference in our bottom lines.
Make money where you can.

How do you price your goods?
Happy Tuesday!
– Yael