I want to be able to float through this year, nose above water and to mainly watch. Watch the world, see what’s needed and then react.

I invite you to join me. Take this year as a passage for what will come next, focus on the now, look down and not too far ahead. We don’t know what’s ahead. But we do know what we have right now. We have our customer and we want to learn how to keep her happy and shopping.

Work with her and stay in touch through zoom, calls, and emails. Keep working on your online and social presence.

Work on terms with your vendors, and with your landlords. Pack some untouched Spring goods and move them to next Spring, use all available loans and grants and just float.
Opportunities will come up. We just need to keep swimming through the rest of 2020.
Happy week,
Yael