Last month we worked on a video production for ALEMBIKA.
In the process of planning, various questions came up such as who is our lady? Who are we dressing? Who is the face of our company?
What message are we sending and how are we representing our brands? It was an interesting topic to discuss and explore and one that made us stop and really think truthfully.
For us, at Roni Rabl, we tend to focus on that 50+ woman. She is my focus of attention when I look at a line that I want to represent and sell.
It was helpful to keep this in mind when we chose our models. Who do I want showing my clothes? Who do I see when I look at the collections?
Who is your lady?
Who do you see as the face of your store?