I grew up in Israel where you can cover the whole country in a 6-hour drive from South to North. When we have to visit friends who live an hour away it’s a big deal for us! We pack water and snacks for the way.

Living in the states for 28 years I still cannot grasp the size of America.
Flying from NYC to LA is like taking a trip to Europe.
It is hard for me to get.

The past few disasters that happened here from terrible storms to tragic shootings to horrendous fires left me numb and not in touch. Like it happened in a different country and very far away.

I spoke with a few of you that went through these horrors in the last few days and I wanted to acknowledge you all. I am at awe hearing your stories, the loss of days in business and dealing with the trauma.

You are brave and not alone. We are here for you in any way possible. We are shipping clothes daily to areas that were affected and to those families in need, thank you for staying positive and active.

Attached is one example of a photo sent to us during the Northern California fires. Our retailer and the flames just behind the store.  Again, hard to grasp.

Wishing everyone a full recovery and blessings from your retail community.
Happy and healthy Tuesday!
– Yael

Fire