Brown and black are rocking Autumn-Winter 2019.
 
The 1990s are making a comeback for a long time now.
 
This years’ AW19 collections are taking it to the next step.
 
Brown used to dominate the scene and the streets at the beginning of the 1990s. Slowly, it went and became a color one tried to avoid.
 
For a long time, retailers considered it a color you cannot sell.
 
No more.
 
In fact, according to “Who what wear”, fashion buyer Lisa Aiken has said that it’s a retail myth that you can’t sell brown.
 
The coming Autumn Winter 19 is set to prove that Brown is back, this time with an old and trusted companion – Black.
 
At an unofficial talk we had with Hagar Alembik of ALEMBIKA, she told us –
 
“Honey Brown is the color of the season, but it needs black to push it forward.”  
 
And wasn’t she spot on!
 
Companies either produce a product or deliver a service. 
 
A small percentage of companies can also call themselves brands. 
 
What elevates a company to become a brand?
 
How can you take something that is as global as a trend, and transform it into the local and personal?
 
How do you create a personality for your company? 
 
When you answer these questions, you are on your way to creating your brand. 
 
This is the essence of a good branding of an even better product. 
 
We are so lucky to have talented designers and brands with us here at Roni Rabl.
Designers who can feel trends and recognize them, and MAKE THEM THEIR OWN.
 
How did Roni Rabl brands incorporate this trend into their language and aesthetics?  
Let’s start with ALEMBIKA

 

 

Now let’s take a look at how kedziorek is approaching this trend

 

 

How about chiaracocol?

 

 

 

 

?And from OZAI n ku –

 

 

 

As it is in multiple areas of life – in most case the main question is not “What” but “How”.

How do you translate a trend to benefit you – and your life?

How do you make it personal?